By Andrey Dashkov
I can make you instantly richer, and safely, by explaining a finance concept with a story about a dog.
Thereâs a hole in your pocket you probably donât know about. You may feel instinctively that something is wrong, but unless you look in the right place, you wonât find the problem. The money youâre losing doesnât appear in the minus column on your account statements, but youâre losing it nevertheless.
Frustrated? Donât be. Iâm going to tell you where to look and how to stop the drainage.
Volatility is every investorâs worst enemy. Over time, it poisons your returns. Unlike a 2008-style market drop, though, volatility poisons them slowly. Thereâs no obvious ailment to discuss with friends or hear about on CNBC. You only see it when you compare how much you lost to how much you could have earnedâand looking back at your own mistakes is not a pleasant thing to do.
So instead letâs imagine two fictional companies: X-Cite, Inc., an amusement-park operator with a volatile stock price that adventurous investors love; and Glacial Corp., a dull, defensive sloth of a corporation whose stock returns are consistent but often lower than those of its more glamorous counterpart.
Average return on both companiesâ stocks was 5% for the past five years, but Glacialâs was less volatile. Safety is comfortable, but doesnât higher volatility mean higher potential returns? Sometimes, but not always. When you accept high volatility, your returns might be higher at times, but they also might be lower. In other words, higher volatility generally means greater risk.
Nothing new so far, but the oft-overlooked point is that boring stocks make you richer over time.
The chart below shows each stockâs annual return over a five-year period.

At first glance, Glacial Corp. appears to be the loser. It underperformed X-Cite in four out of five years. Both stocks returned 5% on average during these years, and X-Cite was almost always voted the prettiest girl in town. But for Year 3, it would be easy to persuade investors to buy X-Cite stock. Few would give Glacial a second glance.
Hold for the punchline: X-Cite, the stock your broker would have a much easier time selling you (before you read this article), would actually make you poorer. Let me explain.
I wonât get into any supercharged math here. Glacial is better because it makes you richer eventually. After five years, the total return on X-Cite is 25%. Not bad. Glacial? 27%. If you invested $10,000 in both (assuming no brokerage fees or taxes), at the end of Year 5 you would have earned $2,507 on X-Cite or $2,701 on Glacial.
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Year-End Account Balance
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X-Cite, Inc.
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Glacial Corp.
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| Year 1 |
$10,500
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$10,300
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| Year 2 |
$11,550
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$11,021
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| Year 3 |
$10,164
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$10,801
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| Year 4 |
$10,875
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$11,341
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| Year 5 |
$12,507
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$12,701
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| Total return |
25%
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27%
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Where does the extra $194 come from? It comes from lower volatility. Although X-Cite looks like a winner most of the time, it has a higher standard deviation of returns. Note that X-Citeâs stock price dropped 12% in Year 3. The following year it increased 7%, while Glacial Corp.âs stock price only increased 5%âyet Glacial is still worth more from Year 3 onward. Why? X-Citeâs 7% jump is based on the previous yearâs low.
But I promised to keep this note math-free, so imagine a person walking a dog instead. The shorter the leash, the less space the dog has to run around. The longer the leash, the more erratic the dogâs path will be. Standard deviation measures how much data tend to scatter around its meanâthe path. As we just saw, low standard deviation also pays you money.
I could stop right here and hope that you take this lesson to heart, but I wonât. As much as I love describing finance concepts using clever company names and dogs, I want you to start making money right now.
I said this advice could make you instantly richer, and âinstantlyâ doesnât mean âmaybe sometime in the future.â In the latest issue of Money Forever, we shared an opportunity to invest into a vehicle built to outperform the market by managing volatility. I was extremely excited to present it to our paid subscribers because I knew theyâd love to earn more by risking less. Who wouldnât?
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You can check it out and access our full portfolio immediately by subscribing risk-free to Money Forever. Itâs about the price of Netflix, but unlike Netflix we wonât bother you if you decide to cancel. In fact, weâre so confident that the Money Forever portfolio can help you âearn more by risking lessâ that weâll refund 100% of the cost if you decide to cancel within the first three months. And weâll even prorate your refund after thatâitâs a no-lose proposition. Click here to start earning more by risking less now.
